The Stockmarket Of Apps
The creator of Apptrade and newly appointed assistant director of OpenLedger is Daniel Pineda from Los Angeles, is seeking to provide a “new asset allocation” mechanism for the 21st century and encourage the ICO model to spread into mainstream technology culture. Through OpenLedger start-ups are offered an incubation period before scaling.
Apptrade helps publishers leverage their exposure with cross-marketing and collaborative funding via app portfolios. They raise capital as a group through a shared digital bond, a blockchain reserve of digital tokens that are backed by the collective revenue of apps. Each app portfolio issues one offering of tokens on behalf of a consortium of publishers.
“By combining ICO investment culture with a platform designed to trade app tokens, Apptrade is looking to revolutionize how the app industry gets funding,” says Boesing. Pineda explains further that: “App portfolios give speculators the ability to diversify their risk across a collection of digital goods without the need for ownership.”
The App broker based in Santa Monica, who has intentions to “improve the exchange of value” across the world with civic utilities, adds: “The future of app development is in federated ICOs. With app portfolios, investors get access to the next angry birds…before the eggs hatch.” Apptrade will be a key presenter at this year’s CoinAgenda trade show and is competing in front of BitAngels investors.
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